Aims to shake up B2B lead gen with bold new ideas to drive revenue

SAN FRANCISCO, CA, February 20, 2020 /24-7PressRelease/ — Henry Bruckstein, the founder of Campaign Stars, thinks your leads suck. He’s appalled by the measly 1% conversion rate of prospects to revenue and wants to do something about it. So he will be hitting the B2B Marketing Exchange show in Scottsdale, Arizona at the end of the month to give sales and marketing folks a shot in the arm.

His idea is simple: No Bad Leads! He believes that by identifying and targeting only the leads that are most likely to turn into revenue, companies can stop chasing everything in their pipeline and realize record revenue growth. To do this, Campaign Stars has partnered with martech leaders in the B2B space to make their innovations available to all clients. The company orchestrates every aspect of its clients’ campaigns and allows them to cherry-pick which solutions fit their goals. There is no need for clients to learn new software, decide on vendors, even understand how it all works together – Campaign Stars does it all.

The list of partnerships reads like a Who’s Who of companies shaking up the B2B space – Terminus, Drift, Folloze, Zoominto, Uberfilip, and Sendoso to name but a few. Henry has nurtured intimate relationships with them all as they developed their technology and emerged on the field. He feels that now is the perfect time to shake things up:

“We are leading the growth revolution. We believe that the world of B2B is stuck in the 90s. We think it’s laughable that in order to solve a problem sales and marketing professionals have to seek out a technology vendor, human capital vendors and then build an internal team capable of integrating what ultimately they have to build as a solution to their problem. We’ve seen countless examples in the consumer world, including Uber and Airbnb, of a solution to an entire need. We are creating the same level of experience for our brands,” says Henry Bruckstein, Founder, Campaign Stars.

These partners are also on board with Henry’s idea and believe that this is an excellent way for marketers to get exposure to what is now possible with martech. This is a marketing play that brings together a complete solution including people, smart technologies, and programs that focus on one thing only: creating growth with outcomes like net new logo acquisition, pipeline acceleration, and existing customer retention and expansion.

“The market for sales and marketing technologies has changed – and it continues to evolve at an accelerated pace. To ensure a predictable pipeline, our buyers must have access to best-in-class data at all times; there’s no exception. Campaign Stars helps this become a reality,” Henry Schuck, CEO, ZoomInfo.

“Our solutions provide an overall answer to our customer’s need for growth. It doesn’t take a genius to see how we can overturn what marketers can expect from their pipeline when combined with best in class programs and technology integrations,” Dan Griffin, Director of Strategic Alliances, Terminus.

“Drift is relentless about converting the right traffic. Campaign Stars gets this and shares our core belief that we must connect sales teams to their future customers on the customer’s terms. This is about revenue, not form fills or vanity metrics. Campaign Stars gets our customers to predictable revenue,” Bennett Boucher, Senior Partner Sales Manager, Drift Inc.

Revenue focused leaders from sales and marketing organizations have hired Campaign Stars to at different stages of their Targeted Selling (ABM) maturity. Some are just starting out need a quick, effective solution to get their strategic selling programs launched and producing results in less than 120 days.

For those that are already on their way, Campaign Stars has accelerated and augmented their programs in terms of use cases supported, geographic expansion and the incorporation of additional channels of engagement.

“They launched our ABM program and generated impact in under 120 days. They do this by bringing together a complete solution that includes human capital, technologies, and programs that are focused on creating growth. They are aligned with our definition of growth in terms of business outcomes: net new logo acquisition, pipeline acceleration, and existing customer retention and expansion. If this is what you want to do, look for them at the B2B Marketing Exchange,” Ben Quinney, Head of Marketing Financial Services, Colibri Group.

Campaign Stars was founded in 2015 to help B2B clients in their targeted outreach efforts. As the focus of sales and marketing has shifted to revenue growth, Campaign Stars has led the charge for clients like Adobe, Avaya, Zendesk, Fortinet, RingCentral, Fonteva, Kelly Services and FireEye.

Your leads suck! You know that. You’ve wasted a ton of money on marketing that doesn’t matter. You’re still frustrated by the fact that less than 1% of leads ever close. It’s time to change the game and build a smart pipeline that guarantees you get quality conversations with your prospects.

Picture a marketing play that brings together a complete solution including your people, smart technologies, and programs that focus on one thing only: creating growth with outcomes like net new logo acquisition, pipeline acceleration, and existing customer retention and expansion.

If you’re as frustrated as we are about the paucity of qualified leads that marketing claims to deliver, see if one of these scenarios applies to you.

Just starting out? You’ll need a quick, effective solution to get your strategic selling programs launched and producing results in less than 120 days.

Already on your way? For those that are already on their way, we can accelerate and augment their programs in terms of use cases supported, geographic expansion and the incorporation of additional channels of engagement.


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