How will a digital workforce impact the success of customer service and staff productivity in retail financial services?

WAKE FOREST, NC, March 15, 2023 /24-7PressRelease/ — Chuck Rinker, CEO of PRSONAS™ by nuMedia was selected to speak at The League of Southeastern Credit Unions (LSCU) Executive Dialogue 2023 in Ft. Lauderdale, FL, on March 22nd. This is the 11th year for this event. It is not only highly sought after for vendor partners to sponsor and be a part of, but they only invite three presenters to discuss innovative solutions that can help impact the success of their credit unions. Chuck is posed to discuss what a digital workforce is and its impact on retail financial services. He will feature the longstanding relationship with Workers Credit Union in Lowell, Massachusetts, and their PRSONAS™ digital personality named Olivia. She is an interactive hologram deployed in four different branches. Olivia speaks multiple languages to interact with their diverse customer base while checking in visitors for their appointments and notifying the staff of their arrival, making future appointments, and creating a smooth and efficient experience without interrupting the human staff that handles higher value tasks such as financial coaching and one-on-one consulting.

“I look forward to dispelling the myth that AI is trying to replace humans. We must shift our industry perspective to view these innovations as tools capable of scaling personal engagement. This realization will improve customer service, increase staff productivity, and build brand loyalty,” noted Chuck Rinker.

LSCU represents over 300 credit unions in Alabama, Florida, and Georgia with a combined total of more than $175 billion in assets and more than 11.6 million members (about twice the population of Arizona). They provide advocacy and regulatory information, education and training cooperative initiatives, media relations, and business solutions.

PRSONAS™ by nuMedia is powering the next-generation digital workforce to improve staff productivity and enhance the user experience for customers. Their intelligent digital assistance removes repetitive tasks from employees while still providing the benefit of human engagement.

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