TORONTO, ON, August 18, 2026 /24-7PressRelease/ — Moon World Resorts has appointed James & Cranwell, the London and Dubai based luxury hospitality advisory and executive search firm, as its strategic advisor across F&B, retail, hotel strategy and partnerships for MOON Smart City developments worldwide. This long-term engagement will see James & Cranwell provide specialist strategic and commercial guidance, supporting the evolution of MOON’s luxury hospitality offering, F&B and retail strategy, hotel partnerships and wider collaborations. James & Cranwell will also serve as MOON’s exclusive executive search partner for senior leadership appointments, bringing together its advisory expertise, global network and access to world-class executive talent, supporting MOON’s groundbreaking “Category of One” developments.
For over a decade, James & Cranwell have been elevating luxury through exceptional talent and timeless connections; working exclusively within the highest tiers of hospitality, lifestyle, fashion and leisure. With a reach spanning the USA, Europe, the Middle East and Asia, the firm brings a dedicated team of specialists offering expert advisory, representation, executive search, and network-driven matchmaking. Connecting people and luxury pioneers across the globe, James & Cranwell’s exclusive client list includes some of the most celebrated names in five star hospitality and dining, including Casa Cipriani, Maybourne, Six Senses, The h.wood Group, One&Only, Starr Restaurants and Rosewood, to name only a few.
A Strategic Partnership Built for Global Scale
James & Cranwell will lead executive search for MOON’s senior leadership and operational teams, advise on F&B strategy, concept development and partner selection, leveraging its global network and long-standing relationships with internationally acclaimed ultra-luxury hotels, restaurant groups, operators and chefs. Simultaneously they will craft collaborations with lifestyle and entertainment leaders, high-end fashion houses, and exclusive members clubs across all worldwide MOON Regional Licenses.
MOON will rise in North America, South America, Europe, the Middle East, East Asia, South Asia, Southeast Asia, Oceania, and Africa. MOON will entirely redefine what hospitality and entertainment can achieve at the intersection of innovation and the human experience. As the most anticipated and iconic Smart City Masterplan development on Earth, MOON is perfectly positioned in a unique “Category of One”.
Each MOON development is conceived as a Building of Global Significance, anchored by the world’s largest true sphere and situated within a 556-acre masterplan integrating hospitality, entertainment, longevity + wellbeing, education + environment, technology, attractions, luxury Residences and AAA commercial real estate. Positioning a project of this scale requires the same precision, discretion and deep luxury sector expertise as defined by James & Cranwell’s approach, creating a natural alignment with Moon World Resorts’ vision.
Luxury Expertise + Talent joins Next Generation Visionary Development
“James & Cranwell offer MOON access to a network built over a decade at the highest tiers of luxury hospitality, food & beverage, and lifestyle. From identifying leadership talent to defining MOON’s culture, to shaping the complex F&B program and partnerships, their discretion, precision, and deep global relationships will position MOON as the definitive integrated leader it will become. James & Cranwell precisely provide the high level strategic counsel a project of MOON’s scale and ambition demands.”
— Sandra G. Matthews, Co-Founder and President, Moon World Resorts
“MOON represents an extraordinary world-first vision, pushing the boundaries of imagination and what’s possible within global hospitality. Our role is to bring specialist market insight, operational perspective and access to world-class partnerships and leadership talent to help translate such vision into an exceptional luxury destination, conceived at an unprecedented scale. We are delighted to be partnering with Moon World Resorts and look forward to supporting its global ambitions across every stage of the project’s evolution.”
— Daniel Follett, Partner, James & Cranwell
About James & Cranwell
James & Cranwell have been elevating luxury through exceptional talent and timeless connections for over a decade. Deeply embedded in the world of luxury hospitality, lifestyle, fashion and leisure, the firm connects people and partnerships from across the globe with transformative opportunities. With offices in London and Dubai, and global reach including the USA, Europe, the Middle East and Asia, James & Cranwell works exclusively within the highest tiers of luxury, aligning leading professionals with world-renowned partnerships and advising on strategic growth to elevate and shape the future of luxury through the power of connection.
About Moon World Resorts
Moon World Resorts is developing the world’s most innovative experiential destinations. A global portfolio of MOON Smart City masterplans built around a true architectural sphere. MOON integrates hospitality, entertainment, longevity + wellbeing, education + environment, technology, attractions, authentic space tourism + space training, luxury residences and AAA commercial real estate into a single global icon designed to inspire humanity.
Click link below for further details on MOON + high-resolution images
MOON Fact Sheet + Images
Media Contacts
Moon World Resorts Inc.
Investor and Strategic Communications
info@moonworldresorts.com
James & Cranwell
enquiry@jamesandcranwell.com
jamesandcranwell.com
Moon World Resorts Inc. | Toronto, Canada | www.moonworldresorts.com
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